*Radio Masti 89.6 FM* is the first and only FM radio station serving Sri Ganganagar and its surrounding regions, with a strong on-ground presence and an impressive coverage radius of 50–60 km. Broadcasting 17 hours daily from 6 AM to 11 PM, the station connects with lakhs of loyal listeners through a vibrant mix of music, information, education, and community-driven content. Known for its deep local connect and trusted voice, Radio Masti provides an effective platform for institutions and brands to engage meaningfully with families, students, and the wider community while celebrating the culture and spirit of the region.